Little Book of Big Packaging Ideas

Little Book of Big Packaging Ideas

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A volume qpackedq with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use formata€œUsually, when we create graphics, they are completely untouchable. ... sketching , Mueller zeroed in on a simple concept: He would replace the traditional CD booklet with a pad of graph paper and a ... on an individual level and turn the interpretation into personalized visualsa€”which is what audio is all about, he points out.

Title:Little Book of Big Packaging Ideas
Author:Catharine Fishel, Stacey King Gordon
Publisher:Rockport Publishers - 2007-03-01


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