Logo Creed

Logo Creed

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Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques. DIVLogo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. This book is highly beneficial for students, self-taught designers, and those who never stop learning. /divThe Mystery, Magic, and Method Behind Designing Great Logos Bill Gardner, Catharine Fishel. deal with that? ... is part of its charm. Th go a€œp se w The client did not have a huge budget ... The rubber stamp serves her cost factor, and it also degenerates the mark, which serves the aesthetic of the brand well. Exploratory ID ... jerseys, or many other places you have never designed on before. In additionanbsp;...

Title:Logo Creed
Author:Bill Gardner, Catharine Fishel
Publisher:Rockport Publishers - 2013-07-01


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