Logo Design Workbook

Logo Design Workbook

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Logo Design Workbook focuses on creating powerful logo designs and answers the question, qWhat makes a logo work?q In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.A Hands-On Guide to Creating Logos Sean Adams, Noreen Morioka, Terry Lee Stone ... Although many people were familiar with the Hubbard Street name, quite a few did not know what type of dance the company now featured, ... Liska + Associatesa#39; final challenge, once the rebranding project was completed, was to make sure that all the twenty-fifth ... An easy-to-use, cost-effective program for distributing HSDC marketing materials anywhere in the world needed to be developed.

Title:Logo Design Workbook
Author:Sean Adams, Noreen Morioka, Terry Lee Stone
Publisher:Rockport Publishers - 2006-03-01


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