The nuts and bolts of effective logo design. The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The qDesign Mattersq series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.Designer: When clients dona#39;t have design experience, you can help set direction by outlining the design stages and estimating time ... Approve layouts for implementation items Approve printing and manufacturing costs Manage production schedules ... Designer: If you dona#39;t have experience in this area, winging it wona#39;t do.