While itas not rocket science, designing an effective loyalty program is much harder than it appears. Even the most lauded companies have deficiencies in their programs, deficiencies which can make or break itabHaving too narrow a window in which to earn enough points so as to be able to redeem them before they expire is a ... Case in point a JetBluea#39;s TrueBlue program, wherein frequent flier miles expired one year following the day they wereanbsp;...
|Title||:||Loyalty Programs Gone Wrong – Ten Common Mistakes to Avoid|
|Author||:||Forte Consultancy Group|
|Publisher||:||Forte Consultancy -|