The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. qm-commerceq) is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.Technologies, Services, and Business Models Norman Sadeh ... already struggle to create content that can be properly displayed on both Netscape Navigator and Internet Explorer. ... While voice will remain the main engine of growth in a number of countries, it will soon be overtaken by data traffic in the more mature ... Ericsson predicts that, by 2004, there will be over 600 million mobile Internet users.
|Publisher||:||Wiley - 2002-04-30|