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The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy. MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.They end up taking jobs at Martha Stewart or Home Depot, but at night they are still drawing cars. ... When Rogers decided to use tail lamps from the Honda Civic coupe instead of a custom set that would have ... $4.1 billion a year dressing up and boosting the performance of their vehicles, up from an estimated $295 million in 1997 thanks in large part to MTV ... The management consulting company Mercer estimates that among the premium brands, electrical systems and electronicsanbsp;...

Author:Anthony D.,Don Tapscott,Williams, Don Tapscott, Anthony D. Williams
Publisher:Atlantic Books Ltd - 2010-10-01


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