This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time abricks and mortara shoppers online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Charles A. Wood, Duquesne University.... pet food manufacturers suchas Purina, anddelivery services such asUPS, it charged thecustomer about 44cents. ... Customers are very loyal, and appreciate having pet products, likedogtoys andbird food, shipped directlyto them rather than ... The question remainsas to howtobest ensure that the success of FeedMyPet.com continues into thefuture. ... acTV advertisingaThis is the most expensive type of advertising, butthe amazing results with the Super Bowl ad show itseffectiveness.
|Title||:||Maintaining Financial Success and Expanding into Other Markets at FeedMyPet.com|
|Publisher||:||Pearson Education - 2014-01-16|