The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can! This revised edition shows the way, covering topics such as: Choosing the right domain name; Smartening up a basic website; Driving traffic to your website; Analysing web traffic; Affiliate marketing; Search engine listings/optimisation; Taking advantage of free (and safe!) software and training; Relationship networking; Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, instant messaging, espotting 'a great little package' The BooksellerThe video is not very high quality and often lags behind the sound, but it is good enough to experiment with. You can also make audio conference calls over Skype, with up to five different parties participating in the same conversation. Some ofanbsp;...
|Title||:||Making an Impact Online|
|Author||:||Antoin O Lachtnain|
|Publisher||:||A&C Black - 2011-09-19|