Making and Selling Cars

Making and Selling Cars

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The automobile has shaped nearly every aspect of modern American life. This text documents the story of the automotive industry, which, despite its power, is constantly struggling to assure its success.General Motors and Toyota established a joint venture called New United Motor Manufacturing, Inc. (NUMMI) that started production in 1984 ... The plant produced Toyota Corolla and mechanically similar Chevrolet Nova (later Geo and Chevrolet Prizm) models. ... The joint venture assembly plants solved specific problems for Japanese companies eager to enter the North ... The blockbuster, late-twentieth-century acquisition was Daimler- Benza#39;s 1998 takeover of Making Motor Vehicles.

Title:Making and Selling Cars
Author:James M. Rubenstein
Publisher:JHU Press - 2001


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