The world is not short of ideas, but it is short of people who know how to carry them out. Making It Happen unravels the process of taking a good idea and turning it into a successful venture. Author Peter Sheahan guides the reader through the five competencies that will enable you to understand and utilize the forces that drive buyersa behavior, break through mental barriers, and effectively position your offer in the market. Whether you are looking to start a business, get promoted or launch a social movement, this book will streamline your thinking so you can finally turn your good ideas into great results. Peter Sheahan has a reputation for making it happen fast. By 30, he had established two international multimillion-dollar consulting practices and authored five books, including the bestsellers Generation Y and Fl!p. Let him share with you the strategies that make Google, BMW, and Goldman Sachs his clients.Sure, the internet has almost a zero price of entry, but as a result there is so much content out there that it is much more likely your message will get lost in the mess . Every minute, 60 new hours of video are uploaded to YouTube. ... The first payper-view event to follow this had more than 280, 000 subscribers, and that is to say nothing of the success of the show itself. ... Not everyone will match the success of the UFC, and there is every chance your idea does not really have that sort ofanbsp;...
|Title||:||Making It Happen|
|Publisher||:||BenBella Books, Inc. - 2013-08-21|