Making Strategy

Making Strategy

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This book approaches strategy-making in a way that is designed to assist most organizations develop strategy appropriate to their size, purpose and resources. It provides a much-needed guide to the strategy-making process by: elaborating the key concepts and theories of strategic management; by illustrating through case vignettes the issues inherent in the process of strategy-making; and by providing extensive and detailed practical guidelines on the methods, techniques and tools employed in the case vignettes. Key themes explored are: the crucial significance of political feasibility; the role of participation; emphasis on stakeholder management; thinking about alternative futures within the overall process of straFor example, whether a workshop will follow, what will happen to the cognitive map next, whether there will be an opportunity for ... How can l adhere to all these mapping guidelines and still hear what is said, maintain eye contact, and provide anbsp;...

Title:Making Strategy
Author:Colin Eden, Fran Ackermann
Publisher:SAGE - 2013-04-04


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