Management Fads and Buzzwords

Management Fads and Buzzwords

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Around 5, 000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action because they present a 'ready made' view of the world, which rejects the benefits of theoretical analysis and reflection. Topics covered include: * the 'guru industry' * 'excellence' * business process re-engineering * empowerment * culture * knowledge work * globalization. 'Unpacking' the 'guru industry' and analyzing the fads and buzzwords, this book provides a 'critical-practical' analysis, designed to allow readers to locate, understand and critique management fashion.... the market has to offer a€” BMW, for example supplies the a#39;quality enda#39; of the car market, while Ford and General Motors target the a#39;fieeta#39; market ~ TQM defines quality slightly differently. Within TQM, the customer for any particular product is placed as the sole arbiter of quality. ... by Ford and by General Motors, might all be considered to be quality products so long as each car conforms to its design ... How does Ford stay ahead of General Motors in the 178 Total Quality Management.

Title:Management Fads and Buzzwords
Author:David Collins
Publisher:Routledge - 2013-10-11


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