Management of International Advertising

Management of International Advertising

4.11 - 1251 ratings - Source

... A PANDORAa#39;S BOX OF PROBLEMS AND FRUSTRATIONS by John K. Ryans, Jr. a€c aquot;Cost; very costly to do on a country- by-country. Advertising research on international publications can be a aquot;Pandoraa#39;s Boxaquot; of problems and frustrations for U.S. ... Clearly, the jump from the U.S. market and its abundance of market information is proving to be a monumental challenge for many industrial marketers.

Title:Management of International Advertising
Author:Dean M. Peebles, John K. Ryans
Publisher:Allyn & Bacon - 1984


You Must CONTINUE and create a free account to access unlimited downloads & streaming