... A PANDORAa#39;S BOX OF PROBLEMS AND FRUSTRATIONS by John K. Ryans, Jr. ac aquot;Cost; very costly to do on a country- by-country. Advertising research on international publications can be a aquot;Pandoraa#39;s Boxaquot; of problems and frustrations for U.S. ... Clearly, the jump from the U.S. market and its abundance of market information is proving to be a monumental challenge for many industrial marketers.
|Title||:||Management of International Advertising|
|Author||:||Dean M. Peebles, John K. Ryans|
|Publisher||:||Allyn & Bacon - 1984|