Introduction to Managerial EconomicsDefinition, Nature and Scope Managerial Economics, Demand Analysis : Demand Determinants, Law of Demand and its exceptions.Elasticity of DemandDefinition, Types, Measurement and Significance of Elasticity of Demand. Demand Forecasting, Factors governing demand forecasting, methods of demand forecasting (survey methods, statistical methods, expert opinion method, test marketing, controlled experiments, judgemental approach to demand forecasting)Theory of Production and Cost AnalysisProduction Function-Isoquants and Isocosts, MRTS, Least Cost Combination of Inputs, Production function, Laws of Returns, Internal and External Economies of Scale.Cost AnalysisCost concepts, Opportunity cost, Fixed Vs. Variable costs, Explicit costs Vs. Implicit costs, Out of pocket costs Vs. Imputed costs. Break-even Analysis (BEA)-Determination of Break-Even Point (simple problems), Managerial Significance and limitations of BEA.Introduction to Markets a Pricing StrategiesMarket structures, Types of competition, Features of Perfect competition, Monopoly and Monopolistic Competition, Price Output determination in case of Perfect Competition and Monopoly. Pricing Strategies.Business a New Economic EnvironmentCharacteristic features of Business, Features and evaluation of Sole Proprietorship, Partnership, Joint-Stock Company, Public Enterprises and their types, Changing Business Environment in Post-liberalization scenario.Capital and Capital BudgetingCapital and its significance, Types of Capital, Estimation of Fixed and Working capital requirements, Methods and sources of raising finance.Nature and scope of capital budgeting, features of capital budgeting proposals, Methods of Capital Budgeting : Payback Method, Accounting Rate of Return (ARR) and Net Present Value Method (simple problems).Introduction to Financial AccountingDouble-Entry Book Keeping, Journal, Ledger, Trial Balance. Final Accounts (Trading Account, Profit and Loss Account and Balance Sheet with simple adjustments).Financial Analysis Through RatiosComputation, Analysis and Interpretation of Liquidity Ratios (Current Ratio and quick ratio), Activity Ratios (Inventory turnover ratio and Debtor Turnover ratio), Capital structure Ratios (Debt-Equity ratio, Interest Coverage ratio), and Profitability ratios (Gross Profit Ratio, Net Profit ratio, Operating Ratio, P/E Ratio and EPS).Introduction to Managerial EconomicsDefinition, Nature and Scope Managerial Economics, Demand Analysis : Demand Determinants, Law of Demand and its exceptions.Elasticity of DemandDefinition, Types, Measurement and Significance of Elasticity ...

Title | : | Managerial Economics And Financial Analysis |

Author | : | V.S.Bagad |

Publisher | : | Technical Publications - 2008-01-01 |

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