By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to todayas students, including an exciting focus on green business and environmentally friendly practices and products. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Saturn achieved the 200, 000 unit sales enjoyed by the Honda Civic and the Toyota Corolla in two short years and caught the 285, 000 volume of the Ford ... By 1997, sales were slumping at a9 percent and in 1998 they fell an additional 20 percent. ... This constitutes the so-called moral hazard problem in team- making.
|Title||:||Managerial Economics: Applications, Strategies and Tactics|
|Author||:||James McGuigan, R. Moyer, Frederick Harris|
|Publisher||:||Cengage Learning - 2013-07-16|