Managerial Economics: Applications, Strategy and Tactics

Managerial Economics: Applications, Strategy and Tactics

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Packed with managerially oriented applications, MANAGERIAL ECONOMICS, 12th edition illustrates how managers apply theories and techniques to solve real-world problems while teaching future business leaders how to think analytically and make better decisions. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand. The new 12th edition is concise, current, and cutting edge with an exciting and extremely relevant new focus on green businesses and business developments in the examples and applications. The seasoned author team balances traditional neoclassical micro theory with extensive coverage of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Saturn achieved the 200, 000 unit sales enjoyed by the Honda Civic and the Toyota Corolla in two short years and caught ... By 1997, sales were slumping at a€”9 percent and in 1998 they fell an additional 20 percent. ... What problems appearanbsp;...

Title:Managerial Economics: Applications, Strategy and Tactics
Author:James McGuigan, R. Moyer, Frederick Harris
Publisher:Cengage Learning - 2010-08-03


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