Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologyAs involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.This measure can be calculated based on past behavior of citizens in using the service and cost reduction of using online services rather than offline ones. ... Assessing the value of individual customDOI: 10.4018/978-1-4666-3631-6.ch012 ers and employing customer level strategies based on ... Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited.
|Title||:||Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies|
|Publisher||:||IGI Global - 2013-03-31|