Managing Electronic Media

Managing Electronic Media

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This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.Internet. So far the media we have considered are solely mass media whose messages flow in one direction from the content provider to many viewers, listeners, and readers. ... The Web site server is able to collect information about the device through the use of cookies. ... Knowledgeable users can set preferences for how their personal information is stored: not at all, for a single session, permanently.

Title:Managing Electronic Media
Author:Joan Van Tassel
Publisher:CRC Press - 2012-09-10


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