Managing Innovation, 2E is devoted to better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. The second edition has all new original cases with a few classics from the first edition that have been kept based on student feedback. The key subjects that are included have been significantly updated and treated in greater depth. There are many videos and additional case recommendations available and which can be accessed through the website that supports this text, www.managinginnovation.org * New and original case studies: Gillette Sensor Razor, HP Inkjet, IBM, Kodak Single Use Camera, Denver International Airport, Microsoft, Honda * Text supported by a website including professor aid material, and additional case recommendations * Contains feedback from classroom testing and focuses intently on teaching the subject at the MBA levelThe author goes on to say: Nissan is poised to leverage this philosophy in 2004 as it adds production of the wellreceived ... The addition of the vehicle means the facility will produce a sedan (Altima), a minivan (Quest), a full-size pickup (Titan), and two ... This flexibility will become even more apparent once the companya#39;s San Antonio, Texas, facility comes online in early 2006. ... The contribution of external service inputs to the product development efforts of small manufacturing firms.
|Author||:||John E. Ettlie|
|Publisher||:||Routledge - 2006|