Managing Innovation, Design and Creativity

Managing Innovation, Design and Creativity

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Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.Particularly in the context of innovation there is a considerable problem with market research: if you ask people what they want, they will refer to something they are familiar with. Kaplan ... So it is important to understand the limitations of more traditional forms of market research and focus. As Henry Ford used to say, a#39;a#39; Had I asked people what they wanted they would have told me: faster horses!a#39;a#39; Whenanbsp;...

Title:Managing Innovation, Design and Creativity
Author:Bettina von Stamm
Publisher:John Wiley & Sons - 2008-05-19


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