Managing Marketing

Managing Marketing

4.11 - 1251 ratings - Source

How important is the industry in which it (or any other company) competes to how it should go about developing new products? If you do not think NMS is an example of excellence in new product development, can you develop a list of specific rules or criteria that do characterize ... and to impact the competition, the Hertz Corporation has decided to drop its time- and-mileage rate structure in favor of a flat fee for car rentals. ... How you are going to pull that trick off remains to be seen.

Title:Managing Marketing
Author:Thomas V. Bonoma
Publisher:Simon and Schuster - 1984


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