Managing Sport Events

Managing Sport Events

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Managing Sport Events presents the principles and practices of effective event management, taking readers through the entire process from event conception through postevent evaluation.Smaller and less frequent sporting events do not have the luxury of full-time sales staffs, so they utilize volunteer sales ... Social Media In recent years, many sporting events have begun to embrace nontraditional media, such as social ... For example, organizations such as Womena#39;s Professional Soccer (WPS) and Ultimate Fighting Championship (UFC) have been ... The University of Michigan created an offer requiring fans to a€œlikea€ a page to unlock a ticket presale code, resulting inanbsp;...

Title:Managing Sport Events
Author:T. Christopher Greenwell, Leigh Ann Danzey-Bussell, David Shonk
Publisher:Human Kinetics - 2013


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