Managing Strategic Design

Managing Strategic Design

4.11 - 1251 ratings - Source

Blending theory with a wealth of practical applications and examples, this book provides a long overdue consideration of design and its strategic role within businesses and organisations. Suitable for students and practitioners, the authors redefine design and emphasise its power to contribute to management throughout the organisation.It treats the company as one of its clients and works for other companies as well ( providing that these companies are not competitors). ... strategic design plans are developed using well-established business management tools such as SWOT analysis, PEST analysis, ... current position in the broadest sense by showing the areas where design thinking is most needed, but does little to support the futureanbsp;...

Title:Managing Strategic Design
Author:Ray Holland, Busayawan Lam
Publisher:Palgrave Macmillan - 2014-11-20


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