Managing the global corporation

Managing the global corporation

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The beer market in Ireland was dominated by Guinness, who with their famous Stout, Smith- wicks Ale, and Harp ... The generous contributions of many Heineken executives is gratefully acknowledged, but the authors retain all ... Murphya#39;s response was to form a joint venture with U.K. -based Watneya#39;s Brewery to brew and market Watneya#39;s Red Barrel ale in Ireland. ... The cost of establishing national distribution, however, had been very high, and losses had plagued the venture sinceanbsp;...

Title:Managing the global corporation
Author:William Harley Davidson, José R. De la Torre
Publisher:McGraw-Hill College - 1989-03


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