The beer market in Ireland was dominated by Guinness, who with their famous Stout, Smith- wicks Ale, and Harp ... The generous contributions of many Heineken executives is gratefully acknowledged, but the authors retain all ... Murphya#39;s response was to form a joint venture with U.K. -based Watneya#39;s Brewery to brew and market Watneya#39;s Red Barrel ale in Ireland. ... The cost of establishing national distribution, however, had been very high, and losses had plagued the venture sinceanbsp;...
|Title||:||Managing the global corporation|
|Author||:||William Harley Davidson, José R. De la Torre|
|Publisher||:||McGraw-Hill College - 1989-03|