The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.For example, formal training helps guides understand and acquire the skills required to perform their roles. ... Anecdotally, one can see examples of this in wildlife tour brochures featuring close-up photographs of nocturnal and/or rare wildanbsp;...
|Title||:||Managing Tourism and Hospitality Services|
|Author||:||B. Prideaux, Gianna Moscardo, Eric Laws|
|Publisher||:||CABI - 2006-09-14|