Manual of International Marketing.

Manual of International Marketing.

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Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.2.7 Develop customer benefits aquot;Hardware manufacturersaquot; and traditional lT service providers have been used to thinking in bits and bytes and not in ... Or as Harley Davidson puts it: aquot;We sell an attitude towards life - the motorcycle is thrown in for free. ... the process based on the specific example of Fujitsu Siemens Computers, that completely reorganized its marketing function between 2002 and 2005. 1.

Title:Manual of International Marketing.
Author:Thomas Heilmann
Publisher:Gabler Verlag - 2006-08-15


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