Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.2.7 Develop customer benefits aquot;Hardware manufacturersaquot; and traditional lT service providers have been used to thinking in bits and bytes and not in ... Or as Harley Davidson puts it: aquot;We sell an attitude towards life - the motorcycle is thrown in for free. ... the process based on the specific example of Fujitsu Siemens Computers, that completely reorganized its marketing function between 2002 and 2005. 1.
|Title||:||Manual of International Marketing.|
|Publisher||:||Gabler Verlag - 2006-08-15|