Manufacturing the Future

Manufacturing the Future

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Underpinned by extensive research, Manufacturing the Future highlights and reconfirms the importance of manufacturing strategy as part of the overall business strategy Am shows firms how to radically re-appraise the way they are organised, including the role of manufacturing personnel Am describes the importance of the role of senior manufacturing personnel to the business Am shows how to successfully apply manufacturing strategies, which feed into and form part of the overall success of the business strategy Am shows both why and how manufacturing firms need to move away from traditional, unsuccessful approaches to become an enlightened successful outfit.In 1994, Chrysler recalled 15, 000 Neon cars together with LH and LHS Sedans to repair faulty electrical wires. Similar problems were noted at Ford in the mid- 1990s, and this impacted on new product innovation when Ford had to suspend ... Source: Business Week, a#39;How Jaguar Stopped Being A Punch Linea#39;, June 7, 1999.

Title:Manufacturing the Future
Author:Steve Brown
Publisher:Financial Times/Prentice Hall - 2000


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