Market-Led Strategic Change

Market-Led Strategic Change

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The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. qReality Checksq throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: Am escalating customer demands driving the imperative for superior value Am totally integrated marketing to deliver customer value Am the profound impact of electronic business on customer relationships Am managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.Now this requires that we do not use SWOT analysis to produce the subjective, meaningful, bland, non-operational, ... SWOT analysis is an incredibly simple, but structured, approach to evaluating a companya#39;s strategic position when planning, anbsp;...

Title:Market-Led Strategic Change
Author:Nigel F. Piercy, Professor of Marketing & Strategy and Associate Dean Nigel F Piercy
Publisher:Routledge - 2012-05-04


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