And, if so, how do these segments differ from those using other multivariate techniques? The answer has both a technical and a managerial side. From a technical standpoint, the aquot;segmentsaquot; identified by each canonical variate: 1. Are notanbsp;...
|Title||:||Market Structure Analysis|
|Author||:||James H. Myers, Edward Tauber|
|Publisher||:||Marketing Classics Press - 2011-08-15|