Market Structure Analysis

Market Structure Analysis

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And, if so, how do these segments differ from those using other multivariate techniques? The answer has both a technical and a managerial side. From a technical standpoint, the aquot;segmentsaquot; identified by each canonical variate: 1. Are notanbsp;...

Title:Market Structure Analysis
Author:James H. Myers, Edward Tauber
Publisher:Marketing Classics Press - 2011-08-15


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