variables. Market structure analysis can be defined as the search for quantitative frameworks that show the arrangements and interrelationships of the various parts of a market in terms of consumer attitudes, needs, perceptions, product usage, anbsp;...
|Title||:||Market Structure Analysis, Ch 1|
|Author||:||James H. Myers, James H. Myers and Edward M. Tauber, Edward Tauber|
|Publisher||:||Marketing Classics Press - 2011-08-15|