Market Structure Analysis, Ch 1

Market Structure Analysis, Ch 1

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variables. Market structure analysis can be defined as the search for quantitative frameworks that show the arrangements and interrelationships of the various parts of a market in terms of consumer attitudes, needs, perceptions, product usage, anbsp;...

Title:Market Structure Analysis, Ch 1
Author:James H. Myers, James H. Myers and Edward M. Tauber, Edward Tauber
Publisher:Marketing Classics Press - 2011-08-15


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