Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketeras hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.Does the loyal but unprofitable cus- tomer have the financial capacity to do much more business with you? ... line (DSL) Internet service through Verizon cost only $30 per month, perhaps enough to provide a tiny profitaas long as customers werena#39;t spending hours ... But Verizon quickly expanded its offer to these DSL users, adding online business and computer courses, movie and music downloads, anbsp;...
|Author||:||Harvard Business School Press|
|Publisher||:||Harvard Business Press - 2013-12-30|