Marketing 2012

Marketing 2012

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Perfect for students of all backgrounds and interest levels, Pride and Ferrella€™s MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills theya€™ll need to succeed in todaya€™s competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.It also added a a€œPlay Instantlya€ feature, allowing subscribers to download movies from the Netflix website. ... rented movies electronically through a variety of devices, including Microsofta#39;s Xbox 360, Sonya#39;s PS3, Nintendoa#39;s Wii, selected Blu -rayanbsp;...

Title:Marketing 2012
Author:William Pride, Ferrell
Publisher:Cengage Learning - 2012-04-10


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