Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.... the shortest. This is because they are subject to competitive forces and sudden change. So, whereas hatchback cars (product form) enjoyed a long period of success, brands such as the Ford Escort had shorter cycles and have been replaced by cars that have more contemporary designs and features, in this case the Ford Focus. ... It also clearly sets out that no product, service, or brand lasts for ever.
|Title||:||MARKETING 3E P|
|Author||:||Paul Baines, Chris Fill|
|Publisher||:||Oxford University Press - 2014-02|