Marketing Across Cultures

Marketing Across Cultures

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Offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.Aalto-Setala, Ville (2002), a#39;The effect of concentration and market power on food prices: Evidence from Finlanda#39;, Journal of Retailing, vol. ... Burt, Steve and Jose Carralero-Encinas (2000), a#39;The role of store image in retail internationalisationa#39;, International Marketing Review, vol. ... Ford, David (2002), a#39;Solving old problems, learning new things and forgetting most of them: distribution, internationalisation anbsp;...

Title:Marketing Across Cultures
Author:Jean-Claude Usunier, Julie Lee
Publisher:Pearson Education - 2005


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