Offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.Aalto-Setala, Ville (2002), a#39;The effect of concentration and market power on food prices: Evidence from Finlanda#39;, Journal of Retailing, vol. ... Burt, Steve and Jose Carralero-Encinas (2000), a#39;The role of store image in retail internationalisationa#39;, International Marketing Review, vol. ... Ford, David (2002), a#39;Solving old problems, learning new things and forgetting most of them: distribution, internationalisation anbsp;...
|Title||:||Marketing Across Cultures|
|Author||:||Jean-Claude Usunier, Julie Lee|
|Publisher||:||Pearson Education - 2005|