In fact, on many products, the price Wal-Mart will pay and will charge shoppers must drop every year. ... It has forced suppliers to improve the efficiency of their operations in order to maintain profit margins while giving Wal-Mart customers lower prices each year. ... low supply costs that allow Wal-Mart to maintain its Everyday Low Pricing (EDLP) strategy d) Because it saves money and therefore increasesanbsp;...
|Title||:||Marketing : an Introduction|
|Author||:||Pearson Education Canada|
|Publisher||:||Pearson Prentice Hall - 2007|