Marketing and Promotional Strategy

Marketing and Promotional Strategy

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This series of six core module texts and five new optional unit texts provides comprehensive coverage of Vocational AS and A Level Business Studies. Each book focuses on vocational aspects of business, rather than theoretical models, allowing the reader to understand how businesses operate.Darren is also a founder member of the Business Studies Teachers Network ( BSTN), as well as being a member of the ... He is a principal examiner for AQA for VCE Business Studies, QCA assessor for GCSE Economics and VCE Business Studies papers and has examined for OCR. ... Marketing and Promotional Strategy Introductjon How to use the book Contents Introduction to Vocationa| Businessanbsp;...

Title:Marketing and Promotional Strategy
Author:Darren Gelder, Paul Woodcock
Publisher:Nelson Thornes - 2003


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