Marketing and the Internet

Marketing and the Internet

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Integrating marketing theory with Internet reality, this book helps readers develop the skills necessary to understand and integrate Internet technology and characteristics into marketing strategy. It helps them recognize and understand the implications of the Internet not only as a marketplace, but also as a set of tools and opportunities for conducting a wide variety of marketing activities that do not involve product-related transactions (e.g., marketing research, customer service). Includes real-world examples. The Nature of the Internet Influence on the Marketing Environment. A Framework for Understanding Marketing and the Internet. Consumers and the Internet Environment. Marketers and the Internet Environment. Technology and the Internet Environment. Policymakers and the Internet Environment. Strategic Marketing Planning with the Internet. Marketing Research and the Internet. The Internet as Content: Digital and Physical Products. The Internet as Channel: Aspects of Distribution. The Internet as Communication: A Computer-Mediated Medium. Business-to-Business Marketing with the Internet. Managing the Internet: Decision Support Tools. For anyone doing business on the Internet.Subject: Oil Change Reminder: Chevrolet S10 Blazer Date:Tue, 18 Apr 2000 16: 55:55 -0700 From: Carpoint Notifier ... According to your Personal Auto Page on MSN CarPoint, your 1994 Chevrolet S10 Blazer is due for its 63, 000-mile oilanbsp;...

Title:Marketing and the Internet
Author:Eloise Coupey
Publisher: - 2001-01-01


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