This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.Recent EU rules to outlaw tobacco advertising of all kinds look set to have a major impact on Fl Grand Prix motor ... many of the new venue options are located around the Pacific Rim region, where economic problems have seriously ... 3748; Rjchenda Wilson, a#39;Race against timea#39;, Marketing Week, 21 January 1999 , pp.
|Author||:||Sally Dibb, Lyndon Simkin|
|Publisher||:||Routledge - 2007-06-07|