Marketing Channels

Marketing Channels

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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.The result of this overly aggressive growth strategy led to two serious problems not only for Jaguar, but also for Forda#39;s independent Jaguar dealers. First ... The result was higher warranty costs and a drop of 17 notches in the 2001 J.D. Power aamp; Associates, Inc. initial quality survey to ... Unfortunately, Jaguar dealers could not escape the negative consequences of Forda#39;s careless new product strategy in theanbsp;...

Title:Marketing Channels
Author:Bert Rosenbloom
Publisher:Cengage Learning - 2011-11-09


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