Marketing Communication

Marketing Communication

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Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.... sponsored music shows on CNN and TNT cable channels in order to support the repositioning of the Camry (a#39;AOL Lands Toyotaa#39; 2001). ... As cable TV, hard wire telephone, cellular telephone, and electric companies battle to provide internet access, telephone ... Managing and operating a local sales force involves different problems from those encountered by managing multicountry salespersons.

Title:Marketing Communication
Author:Allan J. Kimmel
Publisher:Oxford University Press on Demand - 2005


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