Marketing, Copyright Update

Marketing, Copyright Update

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MARKETING 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. MARKETING 3E presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and technology are presented as keys to studentsa€™ success. Increased emphasis on careers is also included with the incorporation of Career Clusters. While students study business, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, they also see marketing as a career choice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.For example, certain toothpastes have ingredients that whiten teeth. The manufacturer says a€œOur toothpaste does everything every other toothpaste does, and in addition, it helps make your teeth white. ... Today, few customers actually purchase Arm aamp; Hammer baking soda as an ingredient in baking recipes. Now, they viewanbsp;...

Title:Marketing, Copyright Update
Author:James Burrow
Publisher:Cengage Learning - 2011-04-27


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