Marketing Express is a new condensed version of Pride/Ferrell Foundations of Marketing, 3/e. Marketing Express does not include the extra end-of-chapter exercises or introductory materials of Foundations, offering greater flexibility for those who prefer a briefer text with limited pedagogy. Marketing Express includes solid, traditional coverage of marketing's 4Ps as well as coverage of today's hot marketing topics, including ethics, e-marketing, and customer relationship management. The design includes advertisements, photos, screen shots and boxes throughout the text to grab student interest and help make the content real and relevant to today's students. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.60a65; Harley-Davidson Company, www.harley-davidson.com (accessed Janyary 12, 2007); aHarley-Davidson Reports Record Second Quarter, a Harley- Davidson news release, July 16, 2003, www.harley-davidson.com; Abraham Lustgarten, aThe 100 Best Companies to Work For: Harley- Davidson, a Fortune, ... aEthnic Analysis, a www.databankusa.com/Services/Ethnic.asp (accessed January 26, 2007).
|Author||:||William Pride, O. C. Ferrell|
|Publisher||:||Cengage Learning - 2008-02-12|