Marketing For Dummies

Marketing For Dummies

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Use oddeven pricingfor consumer products whenyou want to make the price more enticing and bluntthe impact ofa round number. ... The only catch to using oddeven pricing is that customers in 9with products that sometimes associate prices ending cheap ... Two product lines (the MacBook Air and the MacBook Pro ) include different screen size, processor, and memory options, laying out a price ladder.

Title:Marketing For Dummies
Author:Alexander Hiam
Publisher:John Wiley & Sons - 2014-04-11


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