Marketing in Canada

Marketing in Canada

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A reference group is any group for which a person is a aquot;psychological participant, aquot; that is, identifies with the groupa#39;s ideology, the style of living, and norms. w Examples of such groups are the family, friends in the neighbourhood or the office, anbsp;...

Title:Marketing in Canada
Author:René Y. Darmon, Michel Laroche, John V. Petrof
Publisher: - 1989


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