Marketing in Practice 2007-2008

Marketing in Practice 2007-2008

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory2006. CIM. case. study). This case study outlines the sales situation in the marketing of cars. Below is a brief outline of the marketing mix that would be appropriate for Ford in Europe. You should ... Within each car type there are many variants (e.g. petrol or diesel; manual gears or automatic transmission; range of colours for interior trim and exterior paintwork). Ford operates a ... Place = Convenience A local place to test-drive the vehicle and for servicing and repair later. This implies aanbsp;...

Title:Marketing in Practice 2007-2008
Author:Tony Curtis
Publisher:Routledge - 2007


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