When I ask business owners what their site goals are, they tell me things like, aI want to increase my site traffic by 50 percenta and aI want to rank number one for ... Those are both steps that can lead to the goal, but neither is the reason behind the site. ... The top-ranking site on Google is called aInvesting for Kids, a but its content doesna#39;t seem to be targeted to kids, and it ... Next, we did searches for the identified queries to see what the search results would tell us about this audience .
|Title||:||Marketing in the Age of Google, Revised and Updated|
|Publisher||:||John Wiley & Sons - 2012-03-20|