Marketing in the Participation Age

Marketing in the Participation Age

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The process of creating a participation audit isstill quite manual; electronic tools are onlypart of the process. ... Oneof myfavorite and wellknown examplesis theprogram General Motors (GM) introduced inthespring of 2006, crowdsourcing adsanbsp;...

Title:Marketing in the Participation Age
Author:Daina Middleton
Publisher:John Wiley & Sons - 2012-11-07


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