Marketing in the Public Sector

Marketing in the Public Sector

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Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all typesa€“from around the worlda€“so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. Youa€™ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviorsa€“even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the a€œhigh-tech, high-toucha€ agency of the futurea€“and deliver more value for every penny you spend.... Web site, a company they evidently believe will help reduce injuries and deaths from drinking and drivinga€”at no cost to ... into your car and get home safely without the police bothering to plunge the dreaded breathalyzer into your mouth.

Title:Marketing in the Public Sector
Author:Nancy R. Lee, Philip T Kotler
Publisher:Pearson Education - 2006-10-16


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