Marketing Management, 1E

Marketing Management, 1E

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Marketing Is A Way Of Doing Business. It Is All Pervasive, A Part Of Everyone S Job Description. Marketing Is An Expression Of A Company S Character, And Is A Responsibility That Necessarily Belongs To The Whole Company And Everyone In It.Customers can search comprehensively and at negligible cost. ... The influence of physical shoppers will reduce as they do not control all the information about the product. Product suppliers can sell directly to customers. Electronic retailers can focus. FedEx, Samsung and Coke Leading Bollywood web portal India FM launched a viral marketing campaign for the ... With its focus on being a hub for teenage music lovers, it managed to get over a million page views a day, an averageanbsp;...

Title:Marketing Management, 1E
Author:A. Kumar
Publisher:Vikas Publishing House Pvt Ltd - 2009-11-01


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